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Marketing is a process that matches the wants and needs of a customers with an organization's ability to meet these wants and needs by providing appropriate goods and services. It creates value for customers by:

• Giving them suitable products (goods or services) at a price they think represents a reasonable exchange value in return for their money, time and effort.
• Making products available at times and in places that are accessible and convenient.
• Communicating (or promoting) in ways that get customers' attention and stimulate them to respond.

ËÄ»¢Ó°ÊÓ's MBA marketing concentration includes coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship.